Making your website search engine savy is just the beginning in internet marketing Below are other internet marketing techniques and tools you can use to market your site.

Search Engine Optimization
     Create good meta tags (keywords, title, description, classification, revisited-after, robots, etc.), comment tags and alt tags and titles, and submit to search engines. Since the search engines are constantly changing, we cannot guarantee high ranking. Due to search engine congestion, experts are now saying that companies should not depend entirely on search engines and should focus more on other marketing methods, as shown below, to advertise and promote their site. You can use Overture's Search Term Suggestion Tool to find out what terms people are using to find your product.

Reciprocal and Non-Reciprocal Links.
     Add reciprocal links that complement your site. Get other sites to add non-reciprocal links to your site. Find out what sites are linking to your competitors and consider getting linked to these sites as well.

Email Signatures.
     Use signatures for promoting your site. Every email you send out should serve as a business card for your site.

Newsgroups and Discussion Groups (forums).
     Go to newsgroups and forums and post informative responses that pertain to what you sell. Make sure your posting contains a signature.

Press Releases.
     Consider sending out a press release to the media via the News Bureau.

Ezine or Newsletter.
     Create an electronic magazine or newsletter that contains information about your products and are educational. Send it out every month or so. Allow people to join the list via your site.

Opt-In Email Lists.
     Place ads within Opt-in email lists. This is a cheap form of target marketing.

Webcards.
     Create webcards of your site and send them in a mass mailing.

Announcement by Visitors.
     Make it easy for your visitors to send your site to their friends.

Bookmarking.
     Allow visitors to easily bookmark your site. Just takes a little code.

Forum.
     Add a forum to your site where visitors can ask questions and get free advice.

Print URL address on everything!
     Print your web site address and email on ALL printed material.

Buy Rankings.
     Overture.com lets you pay to have your site show up high in the search engine results under any keywords you wish. Cost: 5 cents (+) for each visit you get from the site.

Promotionals.
     Have promotionals and freebies available on your website.

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